How Event Professionals Can Reduce Digital Marketing Costs
Listing On Online Directories Is A Digital Marketing Must For Event Planners And Vendors
It’s a well known fact that digital marketing is a strategy that businesses absolutely need to get on board with. Just last year, the Straits Times reported that Singaporeans spend over 12 hours daily on average using digital gadgets, with 71% spending the most time on social media networks and 57% on work and business related matters.1 With the bulk of people’s attentions being consumed by the digital world, it only makes sense for event planners and vendors to invest in online marketing. It ensures maximum brand visibility and return on investment.
As crucial as digital marketing is, more than half of our local SMEs do not allocate a monthly budget towards digital marketing.2 Although most SMEs recognize its importance, many refrain from investing in it due to the combination of high costs and uncertainty about whether their strategies will reach out to target audiences.2 How then can event planners and vendors reduce digital marketing costs while still ensuring a prominent brand presence online?
A very simple solution : List your event business on an online directory. An online directory is a comprehensive, niche-based catalog where all businesses and services under a similar category are listed. These directories offer all relevant businesses at a glance, making for easy browsing. As these directories are classified by their niches, businesses can reach out to their target audiences. Online directories give even small event companies a level playing field and equal marketing opportunities with larger companies. For event planners and vendors, event-based directories that have an option to list for free helps immensely with reducing costs while still being an effective and viable digital marketing strategy.
Unlike regular directories, SG EventMart allows event planners and vendors not only to list for free, but also gives each business a personalised, professional Brand Page. On the Brand Page, event companies can share their most up-to-date information with their target audience, effectively establishing an online presence. In addition, SG EventMart produces the latest content on event trends and industry news nationwide, targeting both the general public and event professionals in Singapore. With SG EventMart being the leading events portal in Singapore over a wide range of events, event planners and vendors can ensure maximum reach to potential clients.
With a personalised Brand Page for each and every business, gone is the hassle of having to regularly engage IT professionals to update your company’s website. Easily update your information on your SG EventMart Band Page regularly with attractive photographs and information to keep it fresh. As all SG EventMart’s content is search engine optimised, event planners and vendors can reduce SEO expenditure.
For event businesses wishing to maximise their reach on online directories, opting to be a premium listing would be the next option. Being a premium listing ensures that your company is featured the most prominently in your category, increasing your chances of generating more leads. This upgrade offers a more comprehensive marketing strategy as businesses get to monitor their analytics, increase the number of likes on their personal Facebook page, showcase their services with video advertising.
Digital marketing is here to stay, so it’s time to invest in it. No matter the size of your business and budget, listing on an online directory is a key marketing opportunity not to be missed.
1.https://www.straitstimes.com/singapore/12hr-42min-connected-for-hours
2.http://www.bridgingpoints.com/singapore-smes-digital-marketing-survey/